When consulting on web development projects, Pink Jacket approaches the project from a belief that your website should be working for your business, instead of your business working for your website. We often see overly complicated websites consuming too much of our client’s precious time. Rather than exhausting valuable time on cumbersome or tedious tasks, a website’s CMS (Content Management System) should move as quickly and nimbly as your business needs. Brochure sites are ideal for businesses with mostly static content – hours, portfolios, offerings, and information that does not change very often or rarely. Fast-moving industries, like restaurants, need to build their websites understanding hours, menus, locations, and many other offerings change constantly. The CMS you choose should match the features and benefits that make your company’s site work in a way that best suits how you operate. Beware of overly complicated website solutions with all the “late...
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