pinkjacket

  The “new wave” in digital has been alive and thriving for a handful of generations now. Not to knock the *Metaverse* ( Jury’s still out on if Zuck’s digital playground will ever be widely adopted. ), but Video is where it’s at, and its impact will only grow bigger in the future. Here are a few helpful strategies for social video content. The hold that video has over consumers now is shown in a statement by Google VP, Prabhakar Raghavan – “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.” This means that Google is facing competition on their own turf – search engines. When consumers are looking for product recommendations, reviews, first-hand knowledge, and real human takes, they overwhelmingly prefer video. One common trope is searching for a simple recipe on Google, only to have to scroll past some obscure blogger’s life story to get to the instructions. ...

  Many people don’t fully understand Graphic Design or what a Graphic Designer does. Some think we draw or do cool stuff all day. We sometimes illustrate and do things that could be considered cool, but most of our time involves   creative problem-solving . We start with the client’s objective and target audience and go from there. Design with Purpose The first thing a graphic designer needs to know is the parameter of a job. For example: What does the client need their graphic design assignment to achieve? What does the client want their customers to do? And who are we targetting? Working within the client’s brand, we can solve our creative puzzle within the timeline allotted. Problem Solvers Designers have several tools and magic tricks up their wizard sleeves, and we’re not afraid to use them! That is, if the client, budget, and the universe allow it. Designers like to entertain themselves with new and different ways of solving problems visually. We gather our required elem...

#ICYMI 2022 Digital Brands In case you missed it, Pink Jacket has had a busy 2022 and we are not done yet! Not that we are complaining, it’s exciting to be getting back to working with our clients on bringing their brands to the digital realm. And for some, even creating the brand from their idea and desire to bring a dream to reality. Agency life can be full of obstacles and complex problems, but we pride ourselves on focusing on solutions and being a reliable resource for our amazing partners. Here are the top three projects we feel especially proud of in the year ’22: #1. The 65 th  Monterey Jazz Festival   Pink Jacket has been this iconic organization’s digital marketing partner since 2019. We created and managed their websites, social media channels, email marketing, and many other tasks associated with promoting the world’s longest, continuously running jazz festival. As a non-profit, MJF has a 365-day-a-year initiative to provide programming including a large, education...

  What’s Color Got to Do With It? What’s color got to do with it, everything. Color is often taken for granted and most clients don’t realize the thought and time that goes into that element alone. In designing anything, color is often a first and important consideration. Frequently, color goes unnoticed because the color selection has been treated so nicely by a professional, that you don’t even consciously see it. But how many times have you walked into a certain bar, restaurant or you buy a certain product because you like the way it makes you “ feel ?” It speaks to you. On the flip side, how many times have you passed over a shop or a website, because it lacked flair? In branding, for example, some clients think that choosing their favorite color is a good way to go. Reigning the power of color deserves further examination than just that. Once your product’s audience and intentions are well-defined, you can then leverage this information to make an educated choice. For example,...