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  In the name of convenience, many businesses and organizations have a digital footprint set up by a third party. Whether it’s a website, a social media account, or any variety of online digital presence, you need to be cautious with your digital brand. As much as it may sometimes sound easier to let someone else do your setup, you’ll be paying for that “convenience” in time and hassle down the line when it comes to updating or changing your digital assets in the future. At  Pink Jacket , we’d like to help you avoid experiencing shady individuals who are trying to profit off of your hard-earned work by giving you some handy tips.  For More Visit us: https://pinkjacketdallastx.blogspot.com/2022/11/managing-your-digital-footprint.html

  There is much that goes into designing logo magic that goes unseen. Behind the scenes, no illusions or wizardry are going on, as cool as it sounds. Instead, we’re more like mad scientists doing our research and then taking various elements manipulating and contorting shapes into various formations until we find an exciting configuration that fits our client’s objective. Research With Pink Jacket’s logo-making process, we start by learning the history of the client/product, why they came up with their brand name, and research what is already out there in the marketplace. We want to avo id looking like or being confused with another brand. You can easily get into this unfortunate scenario when a logo project is rushed. Working in black and white After having researched competing looks, we start to work in black and white only. This forces us and the client to squarely focus on the foundation of the logo. Since we’re looking at typography treatments, shapes...

Managing your Digital Footprint In the name of convenience, many businesses and organizations have a digital footprint set up by a third party. Whether it’s a website, a social media account, or any variety of online digital presence, you need to be cautious with your digital brand. As much as it may sometimes sound easier to let someone else do your setup, you’ll be paying for that “convenience” in time and hassle down the line when it comes to updating or changing your digital assets in the future. At   Pink Jacket , we’d like to help you avoid experiencing shady individuals who are trying to profit off of your hard-earned work by giving you some handy tips. When we partner with our clients to build their brands online, we use the analogy of building you a sports car. The exterior should reflect the beautiful brand and look/feel you’ve worked hard for over time. Your engine should be built in a way that gets you where you need to go quickly, easily, and without any breakdowns. P...

Website Building Shouldn’t Be Intimidating We love that our clients range from national brands to mom & pop shops. While branding, designing, website building and optimization for larger companies is an automatic YES in most cases, we want new and small businesses to have just as much confidence that their digital presence will put in the work for their business growth. This one is for all of the local bars, restaurant owners, non-profits, boutiques, yoga studios, and much more! Let’s break down some of the things Pink Jacket can help you demystify the digital side of your business. Website building – We will take care to guide you through the onboarding process of creating a new website. Oftentimes this involves dealing with POS systems integrations, member portals, etc. We will find the best solutions for your business goals. We know that when you are building your business from the ground up, you can use an ally. When we build your website, after fine-tuning a sleek final produ...

  The “new wave” in digital has been alive and thriving for a handful of generations now. Not to knock the *Metaverse* ( Jury’s still out on if Zuck’s digital playground will ever be widely adopted. ), but Video is where it’s at, and its impact will only grow bigger in the future. Here are a few helpful strategies for social video content. The hold that video has over consumers now is shown in a statement by Google VP, Prabhakar Raghavan – “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.” This means that Google is facing competition on their own turf – search engines. When consumers are looking for product recommendations, reviews, first-hand knowledge, and real human takes, they overwhelmingly prefer video. One common trope is searching for a simple recipe on Google, only to have to scroll past some obscure blogger’s life story to get to the instructions. ...

  Many people don’t fully understand Graphic Design or what a Graphic Designer does. Some think we draw or do cool stuff all day. We sometimes illustrate and do things that could be considered cool, but most of our time involves   creative problem-solving . We start with the client’s objective and target audience and go from there. Design with Purpose The first thing a graphic designer needs to know is the parameter of a job. For example: What does the client need their graphic design assignment to achieve? What does the client want their customers to do? And who are we targetting? Working within the client’s brand, we can solve our creative puzzle within the timeline allotted. Problem Solvers Designers have several tools and magic tricks up their wizard sleeves, and we’re not afraid to use them! That is, if the client, budget, and the universe allow it. Designers like to entertain themselves with new and different ways of solving problems visually. We gather our required elem...

#ICYMI 2022 Digital Brands In case you missed it, Pink Jacket has had a busy 2022 and we are not done yet! Not that we are complaining, it’s exciting to be getting back to working with our clients on bringing their brands to the digital realm. And for some, even creating the brand from their idea and desire to bring a dream to reality. Agency life can be full of obstacles and complex problems, but we pride ourselves on focusing on solutions and being a reliable resource for our amazing partners. Here are the top three projects we feel especially proud of in the year ’22: #1. The 65 th  Monterey Jazz Festival   Pink Jacket has been this iconic organization’s digital marketing partner since 2019. We created and managed their websites, social media channels, email marketing, and many other tasks associated with promoting the world’s longest, continuously running jazz festival. As a non-profit, MJF has a 365-day-a-year initiative to provide programming including a large, education...