pinkjacket

Website Building Shouldn’t Be Intimidating We love that our clients range from national brands to mom & pop shops. While branding, designing, website building and optimization for larger companies is an automatic YES in most cases, we want new and small businesses to have just as much confidence that their digital presence will put in the work for their business growth. This one is for all of the local bars, restaurant owners, non-profits, boutiques, yoga studios, and much more! Let’s break down some of the things Pink Jacket can help you demystify the digital side of your business. Website building – We will take care to guide you through the onboarding process of creating a new website. Oftentimes this involves dealing with POS systems integrations, member portals, etc. We will find the best solutions for your business goals. We know that when you are building your business from the ground up, you can use an ally. When we build your website, after fine-tuning a sleek final produ...

  The “new wave” in digital has been alive and thriving for a handful of generations now. Not to knock the *Metaverse* ( Jury’s still out on if Zuck’s digital playground will ever be widely adopted. ), but Video is where it’s at, and its impact will only grow bigger in the future. Here are a few helpful strategies for social video content. The hold that video has over consumers now is shown in a statement by Google VP, Prabhakar Raghavan – “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.” This means that Google is facing competition on their own turf – search engines. When consumers are looking for product recommendations, reviews, first-hand knowledge, and real human takes, they overwhelmingly prefer video. One common trope is searching for a simple recipe on Google, only to have to scroll past some obscure blogger’s life story to get to the instructions. ...

  Many people don’t fully understand Graphic Design or what a Graphic Designer does. Some think we draw or do cool stuff all day. We sometimes illustrate and do things that could be considered cool, but most of our time involves   creative problem-solving . We start with the client’s objective and target audience and go from there. Design with Purpose The first thing a graphic designer needs to know is the parameter of a job. For example: What does the client need their graphic design assignment to achieve? What does the client want their customers to do? And who are we targetting? Working within the client’s brand, we can solve our creative puzzle within the timeline allotted. Problem Solvers Designers have several tools and magic tricks up their wizard sleeves, and we’re not afraid to use them! That is, if the client, budget, and the universe allow it. Designers like to entertain themselves with new and different ways of solving problems visually. We gather our required elem...

#ICYMI 2022 Digital Brands In case you missed it, Pink Jacket has had a busy 2022 and we are not done yet! Not that we are complaining, it’s exciting to be getting back to working with our clients on bringing their brands to the digital realm. And for some, even creating the brand from their idea and desire to bring a dream to reality. Agency life can be full of obstacles and complex problems, but we pride ourselves on focusing on solutions and being a reliable resource for our amazing partners. Here are the top three projects we feel especially proud of in the year ’22: #1. The 65 th  Monterey Jazz Festival   Pink Jacket has been this iconic organization’s digital marketing partner since 2019. We created and managed their websites, social media channels, email marketing, and many other tasks associated with promoting the world’s longest, continuously running jazz festival. As a non-profit, MJF has a 365-day-a-year initiative to provide programming including a large, education...

  Be a Pack Leader – in Local Searches Do you want to be the leader of the pack? And we are not talking about the song by the  Shangra-La’s , instead, we’re talking about showing up when a prospective customer is looking for your business. You can’t invite them to your party if you don’t show up in local search! Google recently did a  study  and found that 54% of consumers searching on their smartphones were looking for business hours, 53% wanted directions and 50% were looking for a specific business near them. All of this lives on your business’ Google My Business page. So, it is imperative to manage your Google Map listing on a consistent basis. That same study shows that 50% of consumers visit that store/business within a day of their local search. So, we know that if you show up in a local search, you have a 50% chance of turning that “looker” into a “buyer”, and you can track if they call, go to your website, or click for driving directions. It is crucial to op...

PJ @ University of North Texas Pink Jacket  was invited to speak to students at the  University of North Texas . Luckily, we have two alumni on staff! Both Ryan Wilson and I graduated from UNT out of the (brand new, at the time)  Digital Retailing  department. We went to go speak to students in a Consumer Psychology course about branding – something Pink Jacket knows VERY well. One of the key engagements we conducted with the students was a Q+A session. These students had some thought-provoking questions, considering they are coming from a younger generation, with an outsider’s perspective of the Marketing universe. Let’s peek at four of the more interesting questions that were brought up and some of our responses. What does a typical day look like at Pink Jacket? Everything and anything! No, truly. I think one thing that is interesting to note is that life at an agency is always changing day-to-day. It depends on what time of year, what time of the month, new client...

  What’s Color Got to Do With It? What’s color got to do with it, everything. Color is often taken for granted and most clients don’t realize the thought and time that goes into that element alone. In designing anything, color is often a first and important consideration. Frequently, color goes unnoticed because the color selection has been treated so nicely by a professional, that you don’t even consciously see it. But how many times have you walked into a certain bar, restaurant or you buy a certain product because you like the way it makes you “ feel ?” It speaks to you. On the flip side, how many times have you passed over a shop or a website, because it lacked flair? In branding, for example, some clients think that choosing their favorite color is a good way to go. Reigning the power of color deserves further examination than just that. Once your product’s audience and intentions are well-defined, you can then leverage this information to make an educated choice. For example,...