pinkjacket

  Be a Pack Leader – in Local Searches Do you want to be the leader of the pack? And we are not talking about the song by the  Shangra-La’s , instead, we’re talking about showing up when a prospective customer is looking for your business. You can’t invite them to your party if you don’t show up in local search! Google recently did a  study  and found that 54% of consumers searching on their smartphones were looking for business hours, 53% wanted directions and 50% were looking for a specific business near them. All of this lives on your business’ Google My Business page. So, it is imperative to manage your Google Map listing on a consistent basis. That same study shows that 50% of consumers visit that store/business within a day of their local search. So, we know that if you show up in a local search, you have a 50% chance of turning that “looker” into a “buyer”, and you can track if they call, go to your website, or click for driving directions. It is crucial to op...

PJ @ University of North Texas Pink Jacket  was invited to speak to students at the  University of North Texas . Luckily, we have two alumni on staff! Both Ryan Wilson and I graduated from UNT out of the (brand new, at the time)  Digital Retailing  department. We went to go speak to students in a Consumer Psychology course about branding – something Pink Jacket knows VERY well. One of the key engagements we conducted with the students was a Q+A session. These students had some thought-provoking questions, considering they are coming from a younger generation, with an outsider’s perspective of the Marketing universe. Let’s peek at four of the more interesting questions that were brought up and some of our responses. What does a typical day look like at Pink Jacket? Everything and anything! No, truly. I think one thing that is interesting to note is that life at an agency is always changing day-to-day. It depends on what time of year, what time of the month, new client...

  What’s Color Got to Do With It? What’s color got to do with it, everything. Color is often taken for granted and most clients don’t realize the thought and time that goes into that element alone. In designing anything, color is often a first and important consideration. Frequently, color goes unnoticed because the color selection has been treated so nicely by a professional, that you don’t even consciously see it. But how many times have you walked into a certain bar, restaurant or you buy a certain product because you like the way it makes you “ feel ?” It speaks to you. On the flip side, how many times have you passed over a shop or a website, because it lacked flair? In branding, for example, some clients think that choosing their favorite color is a good way to go. Reigning the power of color deserves further examination than just that. Once your product’s audience and intentions are well-defined, you can then leverage this information to make an educated choice. For example,...