pinkjacket

  It’s All About the Details Make it simple, but significant. – Don Draper Building your brand requires strong design and continuous work in all aspects of your business. Are your logo and brand cohesive? Does it speak loudly about who you are? Your online presence should reflect the time, effort, and investment you have put into your brand.  Strong design is essential in making sure you are not only driving a flood of people to your doors (both IRL and URL) but creating an experience that pushes this visitor to action. Converting lookers into buyers is going to depend on their user experience (UX). How quickly and easily did they find you and did they find exactly what they need to take an action (purchase)? Multiple conversion points, load speed, mobile responsive design, and the ability to database mine are all vital aspects to a good UX. Tracking and analyzing data from your site and other digital channels means you get an accurate look into how your business is being aff...

  The Heart of the Matter The heart is at the center of everything that matters. It is the fundamental and central theme of what we do. We could fulfill pointless tasks for clients, but we wouldn’t be successful in achieving results. We strive to create repeat business, working with clients to become loyal partners. By becoming a team, we aim to work efficiently in the same direction. We want to help realize your vision and in doing so, help you achieve your goals. One of the reasons we have long-term clients that come back to us again and again for solutions is because we understand that for you to succeed, we must understand the essential basics of your brand goals. Recently, we finalized designing and executing a glowing red heart for   Southwest Airlines ’ headquarter offices. Anyone who knows that brand knows that the heart has very much been a central theme in their corporate culture. Bringing a glowing heart into the main office will undoubtedly remind everyone of what ...